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Healthy Skepticism Library item: 9986

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Lexchin J.
Commentary: Nesiritide and Lessons Unlearned
Israeli Journal of Emergency Medicine 2005 Oct; 5:(4):69-72
http://www.isrjem.org/NesiritideOct05.pdf


Abstract:

Drawing from nesiritide and other recent case studies, the author describes problems associated
with prematurely adopting drugs, the seductive nature of the intermediate endpoint, and the influence of pharmaceutical industry marketing on clinical practice.

Keywords:
nesiritide, sponsorship, journal advertisements, intermediate endpoints, physician attitudes, pharmaceutical industry


Notes:

Free full text

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963