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Healthy Skepticism’s Aims

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1. Improving health by reducing harm from inappropriate, misleading or unethical marketing of health products or services, especially misleading pharmaceutical promotion.

2. Investigating and communicating about marketing practices.

3. Promoting healthy skepticism about marketing practices via advocacy, research and education.

4. Developing, supporting and evaluating initiatives to reduce harmful marketing practices, including reform of regulations and incentives.

5. Developing, implementing and evaluating educational strategies to improve health care decision making, including evaluation of drug promotion.

6. Supporting compassionate, appropriate, sustainable, evidence-based health care*, provided according to need, for optimal health outcomes.

7. Providing practical opportunities to advance the aims of Healthy Skepticism Inc.

* Evidence-based health care means making decisions about how to promote health or provide care by integrating the best available evidence with practitioner expertise and other resources, and with the characteristics, state, needs, values and preferences of those who will be affected.

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.