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Healthy Skepticism Library item: 9947

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Paramore A, Frantz S.
Bortezomib.
Nat Rev Drug Discov 2003 Aug; 2:(8):611-2

Keywords:
Antineoplastic Agents*/adverse effects Antineoplastic Agents*/economics Antineoplastic Agents*/therapeutic use Boronic Acids*/adverse effects Boronic Acids*/economics Boronic Acids*/therapeutic use Clinical Trials Drug Industry/economics* Humans Multiple Myeloma/drug therapy* Protease Inhibitors*/adverse effects Protease Inhibitors*/economics Protease Inhibitors*/therapeutic use Pyrazines*/adverse effects Pyrazines*/economics Pyrazines*/therapeutic use Treatment Outcome United States

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963