Healthy Skepticism Library item: 9908

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: news

Walton E.
AdLib: Simon says...
PMLive.com 2007 Apr 27
http://www.pmlive.com/index.cfm?showArticle=1&ArticleID=5293

Abstract:

…It’s not hard to spot real star quality; a message that resonates, a concept that sings, a story with passion. When that brilliant ad appears, it’s a mixture of joy and pain; joy that a class act has made it through all the research and global acceptance, and pain that it I didn’t create it.

While I can enjoy playing harsh critic in this article, I understand how hard it is to please everyone and still have something in the end to be proud of. I wonder what the X Factor judges would say about these five ads from this month’s GP journals? Let’s ask Simon…

Notes:

This article reproduces several recent advertisements printed in British medical journals (not displayable here) and evaluates them from an advertiser’s point of view. A “tongue-in-cheek” rating is given in the manner of Simon Cowell, of television talent show fame. Follow link to PMLive site.