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Healthy Skepticism Library item: 9764

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Foran TM.
Choices in hormonal contraception
Medicine Today 2004; 5:(2):30-37


Abstract:

Over the last 15 years there have been increases in the number of hormonal contraceptive preparations available and the range of systems for their delivery. < bullet > A wide range of contraceptive options in required to suit the different needs of women at various stages of their reproductive life. < bullet > An understanding of the properties of the various progestogens available in the combined oral contraceptive pill can assist the clinician in tailoring a preparation to best suit the individual woman’s needs. < bullet > The growing range of progestogen-only contraceptives represents a useful option for those women wishing to use hormonal contraception but who have medical contraindications to oestrogen or who have experienced side effects while using oestrogen-containing contraception in the past. < bullet > Ready access to emergency contraception in an important public health issue. There is now good evidence that levonorgestrel emergency contraception retains some effectiveness up to 120 hours after unprotected sex and that a single-dose regimen may be preferable to the divided dose previously recommended.

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963