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Healthy Skepticism Library item: 9678

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Bertoldi AD, Barros AJ, Hallal PC, Lima RC.
[Drug utilization in adults: prevalence and individuals determinants]
Rev Saude Publica. 2004 Apr; 38:(2):228-38
http://www.scielo.br/scielo.php?script=sci_arttext&pid=S0034-89102004000200012&tlng=en&lng=en&nrm=iso


Abstract:

Objective. To study epidemiological patterns of drug utilization and its individual determinants and to classify drugs used into pharmacological groups. Methods. In a population-based cross-sectional study, 3,182 subjects aged 20 or more were selected from an urban area in Southern Brazil using a multi-stage sampling design. Data were collected through home interviews using a structured questionnaire. Drug use in the previous 15 days was recorded. Crude analysis was performed using the Chi-square test for heterogeneity and trend and t-test for means’ comparison. The adjusted analysis was carried out using Poisson regression. Results. The overall prevalence of drug utilization was 65.9%. The highest prevalences of drug use after adjusting for confounding were seen among elderly women in the upper economic class who had ill health self-perception. Analgesics, anti-inflammatory and anti-hypertensive drugs were the most frequently used drugs. Conclusions. The prevalence of drug use was found to be higher than in other national and international studies. Studies focusing on individual determinants of drug utilization can identify those groups with higher use. This knowledge might encourage specific strategies to decrease drug use and lead to restrictive policies concerning drug prescription and sale.

Keywords:
Adult Aged Analgesics/classification Brazil/epidemiology Cardiovascular Agents/classification Drug Therapy/utilization* Epidemiologic Methods Female Humans Male Middle Aged Prevalence

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963