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Healthy Skepticism Library item: 9668

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Robinson B.
PMA chief sees pattern of cooperation with pharmacy
Drug Topics 1985 Dec 9; 129:12-13


Abstract:

The development of cooperation between the pharmaceutical industry and the profession of pharmacy is discussed. The most recent and dramatic evidence of this cooperation was the joint lawsuit that a coalition of pharmaceutical groups, including Pharmaceutical Manufacturers Association (PMA), brought against a federal agency, the Health Care Financing Administration, that had been pushing for cutbacks in Medicaid drug reimbursement. That successful effort brought the cutbacks to a halt. It demonstrated the power of organized pharmacy in the broadest sense. Another area where PMA might agree with drug retailers is the current issue regarding diverted prescription drugs.

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.