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Healthy Skepticism Library item: 9662

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

To what extent should pharmaceutical houses advertise to the public?
Pharmacy Times 1986 Mar; 52:86-88, 90, 93


Abstract:

Views by some 30 pharmacy leaders and practitioners on the subject of advertising to the public by prescription drug manufacturers are presented. Reports on the acceptance and rejection of direct-to-consumer advertising of prescription drugs are mixed. Participants are overwhelmingly against ads to the public on prescription drugs. The American Medical Association is not in favor of direct-to-consumer advertising, and the Pharmaceutical Manufacturers Association recently released views that suggest opposition to the problem.

 

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Far too large a section of the treatment of disease is to-day controlled by the big manufacturing pharmacists, who have enslaved us in a plausible pseudo-science...
The blind faith which some men have in medicines illustrates too often the greatest of all human capacities - the capacity for self deception...
Some one will say, Is this all your science has to tell us? Is this the outcome of decades of good clinical work, of patient study of the disease, of anxious trial in such good faith of so many drugs? Give us back the childlike trust of the fathers in antimony and in the lancet rather than this cold nihilism. Not at all! Let us accept the truth, however unpleasant it may be, and with the death rate staring us in the face, let us not be deceived with vain fancies...
we need a stern, iconoclastic spirit which leads, not to nihilism, but to an active skepticism - not the passive skepticism, born of despair, but the active skepticism born of a knowledge that recognizes its limitations and knows full well that only in this attitude of mind can true progress be made.
- William Osler 1909