Healthy Skepticism Library item: 9653

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Debenedette V.
CBS ready for Rx ads
Med Advert News 1986 Jan 15; 5:1, 37-38

Abstract:

The decision by the CBS (Columbia Broadcasting System, Inc.) network to accept direct-to-consumer advertisements for prescription drugs is reported, along with CBS guidelines for these advertisements. CBS is the only major network which presently intends to accept advertisements, despite the lifting of the ban on advertising to consumers which had been imposed by the Food and Drug Administration. CBS will accept advertisements in 3 classes; price competition, reminder ads (which are not allowed to mention specific indications for the drug), and ““medical vignettes’‘ which promote the pharmaceutical manufacturer without reference to any health care issue.