Healthy Skepticism Library item: 9618

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Colombini A.
Health advertising
Notiz Chim Farm 1986 Nov; 25:15

Abstract:

Changes in the criteria for public health advertising and the advertising of prescription and over-the-counter drugs to the Italian public are discussed; the revisions were made to render the advertisements more relevant or up-to-date.