Healthy Skepticism Library item: 9615

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

White JP.
New prescription product lineup looking awesome
Drug Topics 1986 Dec 15; 130:65-66, 68

Abstract:

The outlook for the prescription drug market in 1987 is presented. Predictions by drug industry analysts are extremely bright in the lineup of upcoming new products. Innovative drug development is proceeding at full steam, the best new product outlook the industry has experienced in 20 yr. If estimations prove accurate, pharmacists can anticipate a steady stream of prescription products through 1987 and beyond. New drugs expected for 1987 and in the near future are listed and tabulated by therapeutic categories.