Healthy Skepticism Library item: 9608

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Enter the academic medical representative
Pharmaceutical Journal 1987 May 23; 238:633

Abstract:

The completion of a survey to evaluate the effectiveness of a pharmacist visiting general medical practitioners as an academic representative, providing an independent drug evaluation service, is reported. Aimed at promoting the concept of rational prescribing, the study employs marketing techniques of the pharmaceutical industry to create a corporate image with which the doctor could identify. While prescribing data have been fully gathered but not yet analyzed, anecdotal information suggests that pharmacist intervention has influenced prescribing trends.