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Healthy Skepticism Library item: 9576

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

McCormick EM.
How drug sampling has become involved in drug diversion
Pharmacy Times 1988 May; 54:134-137


Abstract:

The link between drug sampling and drug diversion is discussed including measures created to control the diversion of physician drug samples such as the Voluntary Code of Ethics addressing the issue of sampling established by the Pharmaceutical Manufacturers Association, the introduction of a legislation dealing with the legal marketing distribution of prescription drug samples and the creation of new forms of sampling that fulfill the requirements of the PMA code and the new legislation.

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.