Healthy Skepticism Library item: 9572
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Detels P.
Adding OTCs to ethicals: double markets or double trouble?
Pharmaceutical Executive 1988 Feb; 8:43-44, 46
Abstract:
Market prospects for over-the-counter drugs in light of factors contributing to the sector’s growth and issues that marketers should consider when developing an OTC business from an ethical/prescription base are discussed.
