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Healthy Skepticism Library item: 9571

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Schwartz H.
Fee for service will never be outdated
Pharmaceutical Executive 1988 Feb; 8:12, 14


Abstract:

Predictions on the impact of health maintenance organizations’ cost containment policies relating to reimbursement by capitation, physician prescribing control and the use of generic drugs on the future of fee-for-service health plans coverage and pharmaceutical industry marketing are discussed. It is noted that in the yr 2000, fee-for-service health care will remain a formidable force in the medical marketplace since most people still want a wide choice for medical care.

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.