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Healthy Skepticism Library item: 9546

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Manasse HR Jr.
Medication use in an imperfect world: drug misadventuring as an issue of public policy, Part 2.
Am J Hosp Pharm 1989 Jun; 46:(6):1141-52


Abstract:

Factors involved in adverse or toxic effects related to errors in drug use or to immunological or idiosyncratic responses to drug therapy are presented; the impact of forces in the social, economic, political, and scientific-technological environments defining the American society and the role of patients (drug users), drug manufacturers, pharmacists (drug distributors), prescribers, third party payers, and policy makers within these forces on drug utilization and the incidence of drug misadventuring in the United States are discussed.

Keywords:
Drug Industry/standards Drug Therapy* Economics, Pharmaceutical Environment Pharmaceutical Preparations/adverse effects* Pharmacy/trends* Prescriptions, Drug Public Policy* Technology, Pharmaceutical United States

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963