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Healthy Skepticism Library item: 9534

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Horvath D.
Problems raised by the necessity of combining preparates of the pharmaceutical industry into magistral prescriptions
Gyogyszereszet 1989 Jan; 33:3-4


Abstract:

A discussion of the need for new drugs to be provided by the pharmaceutical industry in Hungary and problems with the extemporaneous preparation of prescriptions by pharmacies using available products is presented.

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963