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Healthy Skepticism Library item: 9510

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Third parties could help pharmacy
American Druggist 1990 Jan; 201:12


Abstract:

Potential positive effects of health care cost reductions by third party health benefit programs on future pharmacy practice are discussed. It was proposed that third parties could purchase pharmaceuticals directly from manufacturers and use their influence to end discriminatory pricing. Pharmacists, while still obtaining drugs through wholesalers and dispensing the products, could concentrate on counseling and compliance monitoring, services which could lower overall health care costs. Pharmacists would receive fees for handling and clinical services.

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963