Healthy Skepticism Library item: 9508

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Klepcyk JC.
Marketing a discharge prescriptions program
American Journal of Hospital Pharmacy 1990 May; 47:1006

Abstract:

Marketing efforts that could be used to build a sufficient prescription volume to make a hospital’s discharge prescription program financially viable are presented. It was pointed out that the location of the outpatient pharmacy is of primary importance. An outpatient pharmacy located adjacent to the cashier’s area is considered ideal because discharged patients must stop at the cashier’s office to reconcile their accounts. It was also discovered that nurses are key marketing people for selling the program to discharged patients. It should be realized that to compete effectively in the outpatient prescription marketplace, the pharmacy should be able to accept a number of third party prescription plans. Another marketing tool is the distribution of brochures and showing of a videotaped commercial that can be aired over an in-house television network to make the discharge prescription program visible to patients.