Healthy Skepticism Library item: 9507

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Sesti LM.
Concerning the case of: United States v. American Pharmaceutical Association and Michigan State Pharmaceutical Association, Civil No. G75-558 CA5, W. D. Michigan
Journal Michigan Pharmacist 1990 May; 28:170-171

Abstract:

The final judgement in the case of the United States vs the American Pharmaceutical Association and the Michigan State Pharmaceutical Association concerning the price advertising of drugs by pharmacies is presented. The codes and laws that prohibited the solicitation of professional practice by advertising were revoked and any provision that restricts price advertising of prescription drugs other than false and misleading advertising was removed from the Association’s rules, bylaws, resolutions and professional standards of practice.

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent societyâ€™s public-health interestsâ€¦
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, MÃ©decins Sans FrontiÃ¨res and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.