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Healthy Skepticism Library item: 9499

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Behling L.
Curing Medicaid's ills: two plans propose to do just that
Massachusetts Pharmacist 1990 Jul-Aug; 2:10-11


Abstract:

Two proposals that may alleviate some of the huge costs of Medicaid, the Pharmaceutical Access and Prudent Purchasing Act and Merck Sharp & Dohme’s Equal Access to Medicines Plan, are described. The proposed law is designed to force pharmaceutical manufacturers to control their spending while simultaneously giving state Medicaid programs an opportunity to receive the same low prices as other health care organizations. The plan promises to offer Merck Sharp & Dohme’s lowest prices to Medicaid plans in return for including the company’s drugs on Medicaid formularies.

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963