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Healthy Skepticism Library item: 9484

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Brown SA.
Unscrambling the meaning of the Prescription Drug Marketing Act
Pharmaceutical Executive 1990 Nov; 10:68, 70, 72-73


Abstract:

The provisions of the Prescription Drug Marketing Act which attempts to place new and stricter controls over drug importation, drug sampling and the resale of drugs, actions that have occurred since its passage and areas of concern and controversy are discussed. The attempts of the Food and Drug Administration to provide regulations, interpret and enforce this law are described as well as the issues raised for industry, hospitals and wholesalers.

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.