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Healthy Skepticism Library item: 9479

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Oladimeji FA, Iranloye TA
Pharmacy World Journal 1990 Oct-Dec; 7:123-128


Abstract:

The results of a survey of consumers, physicians, and pharmacists concerning the use of analgesics and antipyretics and antimalarial drugs in Nigeria are presented, including the consumption pattern of these drugs, brand versus generic preferences, and equivalence concerns among drug products. As much as 60% of the prescriptions were for analgesics and antipyretics, while about 33.3% were for antimalarial drugs. Acetaminophen (paracetamol) and chloroquine preparations were the most commonly used, with brand preference being shown by consumers and pharmacists. The preference for acetaminophen and chloroquine preparations was found to be connected with advertisement, cost and their availability in numerous brands.

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.