Healthy Skepticism Library item: 9472

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Drea EJ, Groesch AA, Hester FG, Mutnick AH.
Clinical strategies in drug therapy selection: an application of "counter-detailing".
Top Hosp Pharm Manage 1991 Jul; 11:(2):70-8

Abstract:

These projects have realized significant control of drug costs while also serving as a basis for future project implementation. In general, communication through the P&T, medical department heads, and senior hospital administrators has positively impacted on the ability to achieve these cost savings. The forms of communication have incorporated written and posted information along with oral presentations for the purposes of enhancing positive and progressive service in the cost-efficient delivery of pharmacotherapy.

Keywords:
Anti-Bacterial Agents/therapeutic use* Cost Control/methods Decision Making Drug Industry Drug Information Services* Drug Utilization/economics* Evaluation Studies Hospital Bed Capacity, 500 and over Illinois Medical Staff, Hospital/education* United States