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Healthy Skepticism Library item: 9459

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Dicello CA.
What pharmacy needs from industry to optimize pharmaceutical care
Pennsylvania Pharmacist 1991 May; 72:17-18


Abstract:

The present status of the partnership between pharmacy and pharmaceutical industry is discussed, including questionable areas such as pricing, mail order pharmacy distribution systems, credibility, the areas where the partnership is good and the advantages of developing a well structured public relations program to further a true partnership.

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963