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Healthy Skepticism Library item: 9395

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Naccarelli GV, Dougherty AH, Jalal S, Shih HT, Gilman J.
Cardiac Arrhythmia Suppression Trial (CAST): interpretation of the findings and effect on drug development and prescribing practices
Hospital Formulary 1992 Aug; 27:792-793, 797-798, 801-802, 805


Abstract:

The effect of the Cardiac Arrhythmia Suppression Trial (CAST) on drug development and prescribing practices is discussed. The primary interpretation of the CAST data is that class C anti-arrhythmic drugs (encainide hydrochloride, flecainide acetate, moricizine hydrochloride, and imipramine hydrochloride) appear to be dangerous and increase mortality in asymptomatic postmyocardial infarction patients. The CAST findings also had a significant impact on drug development and the FDA approval process. It was concluded that the outcome of this trial will lead to slower, or even nonexistent, anti-arrhythmic drug development.

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963