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Healthy Skepticism Library item: 9333

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Vosper HJ, Frewen TC.
Physician education and prescribing costs.
Pharmacoeconomics 1993 Aug; 4:(2):77-84


Abstract:

An overview and evaluation of the published literature on the effects of physician education on prescribing costs, and suggestions for educational strategies are presented, including a discussion of the forms of physician education such as the pharmaceutical industry, academic detailing, educational intervention, drug cost manuals, medical school curricula, and drug utilization review.

Keywords:
Drug Costs Drug Industry Drug Utilization Review Education, Medical*/methods Education, Medical*/trends Forecasting Health Knowledge, Attitudes, Practice* Humans Manuals Physician's Practice Patterns Prescriptions, Drug*

 

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A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.