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Healthy Skepticism Library item: 928

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

PhRMA Welcomes Passage of Patent Bill in India
Health Orbit 2005 Mar 23


Full text:

PhRMA members welcome the passage today of India’s Patents Third Amendment Bill, 2005. This legislation is a milestone for the Government of India, re-establishing patent protection for pharmaceutical products in India.

With the passage of this legislation, India has taken an important step toward complying with its obligations under the World Trade Organization (WTO) Agreement on Trade Related Aspects of Intellectual Property Rights (TRIPS). However, America’s research-based pharmaceutical industry does remain concerned about a number of late amendments to the bill that may bring India into conflict with its minimum international obligations.

“We recognize the importance of this historic vote and are pleased that India has taken the necessary legislative steps to provide patent protection for pharmaceutical products in Indian law. This is good for India, and good for Indian patients,” said PhRMA president and CEO Billy Tauzin. “We are now measuring the impact on the overall bill of several last-minute amendments,” he added.

When India joined the WTO in 1994, it agreed to implement patent protection for pharmaceutical products, among a range of patent protections included in the TRIPS Agreement, by January 1, 2005.

Patent protection for pharmaceutical products will provide India’s scientists with incentives to discover and develop new life-saving drugs.

The Pharmaceutical Research and Manufacturers of America (PhRMA) represents the country’s leading pharmaceutical research and biotechnology companies, which are devoted to inventing medicines that allow patients to live longer, healthier, and more productive lives. PhRMA members invested an estimated $38.8 billion in 2004 in discovering and developing new medicines. PhRMA companies are leading the way in the search for new cures.

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963