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Healthy Skepticism Library item: 9247

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Turton FE, Snyder L.
Physician-industry relations.
Ann Intern Med 2007 Mar 20; 146:(6):469
http://www.annals.org/cgi/content/full/146/6/469


Abstract:

“Recently, the [American College of Physicians]approved a revision to position 1 (Industry Gifts, Hospitality, Services, and Subsidies) of our position paper (part 1 of 2) on physician–industry relations (1)…
The revised position is as follows: …”

Keywords:
Publication Types: Comment Letter MeSH Terms: Conflict of Interest* Drug Industry* Ethics, Medical* Gift Giving* Humans Physicians/standards* United States


Notes:

Free full text.

Comment on:
Ann Intern Med. 2002 Mar 5;136(5):396-402.

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963