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Healthy Skepticism Library item: 9231

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Ukens C.
Generic industry "94: it's a jungle out there
Drug Topics 1994; 138:6S, 8S, 10S-11S


Abstract:

An overview of the 1994 U.S. generic drug market is presented, including key success factors of the 20 leading generic drug companies, ownership of generic manufacturers by large pharmaceutical companies, the total generic prescription market as percent of revenues by product type, and a listing of generic companies in order of their estimated sales rank.

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963