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Healthy Skepticism Library item: 9219

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Bohmer K, Feinberg JL.
Rose by any other name: kickbacks vs cognitive services
Consultant Pharmacist 1994 Dec; 9:1400-1401, 1405-1406


Abstract:

An overview of recent state and federal law enforcement actions against pharmaceutical companies who have made payments to pharmacists and pharmacies as part of pharmaceutical manufacturer-sponsored programs is presented. Pharmacists are finding themselves caught in a megabattle between pharmaceutical manufacturers, who are paying the pharmacists to switch patients from 1 drug to another, and government authorities, who are finding this practice to be illegal. The Department of Health and Human Services Office of Inspector General’s recently issued fraud alert concerning prescription drug marketing schemes and the Medicare and Medicaid anti-kickback statute are also discussed.

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.