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Healthy Skepticism Library item: 9211

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Gibaldi M.
Vertical integration: the drug industry and prescription benefits managers.
Pharmacotherapy 1995 May-Jun; 15:(3):265-71


Abstract:

An overview of how prescription benefits managers (PBMs) operate is presented and how they impact physician prescribing and the pharmaceutical industry are described.

Keywords:
Commerce/standards Conflict of Interest Drug Costs Drug Industry/economics Drug Industry/standards Drug Industry/trends* Drugs, Generic Economic Competition/trends Humans Managed Care Programs/economics* Managed Care Programs/standards Managed Care Programs/trends Negotiating Prescriptions, Drug/economics* Primary Health Care

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963