Healthy Skepticism Library item: 9204

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Schwartz H.
Shifting sands of time
Pharmaceutical Executive 1995 Feb; 15:20, 22

Abstract:

Changes in the marketing environment for pharmaceuticals are discussed, including the impact of the expansion of pharmacy benefit management (PBM) firms, pharmaceutical companies owning the 3 largest PBMs, and the U.S. Food and Drug Administration (FDA) Commissioner David Kessler’s position against competition in the pharmaceutical marketplace. Sharp declines in advertising in many medical publications due to commitment of the industry to keep annual price increases at or below the annual rise of the consumer price index, marketing budgets transferred to general media, and the shift of prescribing power from physicians to HMOs or PBMs are also outlined.