Healthy Skepticism Library item: 9201
Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.
Publication type: Journal Article
Fehring RA.
What is happening to the pharmaceutical marketplace as a result of managed care pressures?
ASHP Midyear Clinical Meeting 1995 Dec; 30:
Abstract:
The purpose of this presentation is to place into perspective the impact of managed care on the pharmaceutical industry. The information is extracted from the prescription transactions of over 33,000 computerized retail pharmacies, generating in excess of 1.4 billion prescriptions annually. The results of the analysis will demonstrate the following: 1. Managed Care, both public and private, now manage to some extent 60 percent plus of all prescriptions dispensed in the United States. 2. Managed care is a significant driving force behind the increasing pharmaceutical utilization in the United States. 3. Branded pharmaceuticals, indeed market leaders, continue to enjoy market preference in the private managed care environment. In conclusion, the overall impact of managed care to date continues to be positive or the consumption of pharmaceuticals, particularly branded market leaders pharmaceuticals. Learning objectives: 1. Quantify the size of the managed care prescription market in the U.S. 2. Describe the role that managed care plays in pharmaceutical consumption. 3. Compare pharmaceutical consumption of managed care patients vs. cash paying patients. Self-assessment questions: 1. Managed care is now responsible for the management of the following percentage of prescriptions filled in the U.S. a. 30 percent b. 45 percent c. 60 percent plus 2. Managed care, both public and private, is the primary force behind increased pharmaceutical consumption in the U.S. (True/False) 3. Describe three differences in the pharmaceutical consumption of managed care vs. cash patients. Answers: 1. © 2. (T) 3. (Fill larger prescriptions, Brand oriented, Market leader oriented)
