Healthy Skepticism Library item: 9151

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Petersen C.
Direct-to-consumer drug ads gain more acceptance
Managed Healthcare 1995; 5:

Abstract:

The impact of direct-to-consumer advertising programs for pharmaceutical products on physician prescribing is described, including consumer and physician attitudes towards these programs.