Healthy Skepticism Library item: 9150

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Ukens C.
Scorecard puts generics ahead so far this year
Drug Topics 1995; 139:(139):

Abstract:

An overview of the economic health of the generic drug industry is presented that discusses predicted growth in the next 5 yr, ways generic companies can capture significant market share from brand names for which generics are available, merger and acquisition trends, and continued prescription to OTC reclassification.