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Healthy Skepticism Library item: 9141

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Smith DL, Basara LR.
Advancing the contribution of the patient and the caregiver to prescription medication compliance
Journal of Pharmacoepidemiology 1995; 3:(2):63-85


Abstract:

Medication management barriers facing patients, family members, and caregivers and suggested strategies for the pharmaceutical industry, health care professionals, health care delivery organizations, and third party payers to individualize patient education are presented; recommendations to increase consumer awareness about their responsibilities in drug therapy and services offered by health professionals are included.

 

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent society’s public-health interests…
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, Médecins Sans Frontières and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.