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Healthy Skepticism Library item: 9048

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: book

Danzon P.
Pharmaceutical Price Regulation: National Policies versus Global Interests
Washington, DC: American Enterprise Institute 1997
http://www.aei.org/books/bookID.190,filter.all/book_detail.asp


Abstract:

The high cost of R&D makes pharmaceuticals vulnerable to aggressive price regulation. Yet even stringent price regulation has not controlled drug expenditures. Public policy, the author states, must balance controlling health care spending today and preserving incentives for innovative R&D for tomorrow.

The author examines the effect of existing foreign regulation on U.S. firms, the major producers of innovative drugs. She explores the indirect spillovers from the regulatory use of international price comparisons and the increasing threat from parallel trade. The analysis concludes that competition promises more efficiency and incentives.


Notes:

Comment from E-drug: “Those who do not know their opponent’s arguments do not completely understand their own.”

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963