Healthy Skepticism Library item: 9026

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Anderson SJ, Dewhirst T, Ling PM.
Every document and picture tells a story: using internal corporate document reviews, semiotics, and content analysis to assess tobacco advertising.
Tob Control 2006 Jun; 15:(3):254-61
http://tc.bmj.com/cgi/search?andorexactfulltext=and&resourcetype=1&disp_type=&sortspec=relevance&author1=&fulltext=Every+document+and+picture+tells+a+story&volume=&firstpage=

Abstract:

In this article we present communication theory as a conceptual framework for conducting documents research on tobacco advertising strategies, and we discuss two methods for analysing advertisements: semiotics and content analysis. We provide concrete examples of how we have used tobacco industry documents archives and tobacco advertisement collections iteratively in our research to yield a synergistic analysis of these two complementary data sources. Tobacco promotion researchers should consider adopting these theoretical and methodological approaches.

Keywords:
Publication Types: Research Support, N.I.H., Extramural Research Support, Non-U.S. Gov't MeSH Terms: Advertising/methods* Communication Documentation Humans Information Storage and Retrieval/methods Linguistics Research/methods Smoking* Tobacco Industry*