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Healthy Skepticism Library item: 9009

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: news

Students' vitamin test sparks Ribena court case
ABC News (Australia) 2007 Mar 26
http://web.archive.org/web/20080713000106/http://www.abc.net.au/news/newsitems/200703/s1882052.htm


Full text:

The global drugs giant GlaxoSmithKline faces a court case tomorrow over misleading advertising, after two 14-year-olds found its popular drink Ribena contained almost no vitamin C.

High school students Anna Devathasan and Jenny Suo tested the children’s drink against advertising claims that the blackcurrants in Ribena have four times the vitamin C of oranges.

Instead, the two found the syrup-based drink contained almost no trace of vitamin C.

GlaxoSmithKline have made no comment, on the grounds that it could affect the case.

Ribena was first made in the 1930s and distributed to British children during World War II.

It is now sold in 22 countries.

 

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963