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Healthy Skepticism Library item: 9002

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Meadows M, Weitzman M.
Advancing public health through partnerships.
FDA Consum 2006 Sep-Oct; 40:(5):27-36
http://www.fda.gov/fdac/features/2006/506_partnerships.html

Keywords:
MeSH Terms: Advertising Animals Aquaculture Fish Diseases/prevention & control Food Contamination/prevention & control Gene Therapy Humans Interinstitutional Relations* International Cooperation Organizational Policy Radiation Protection United States United States Food and Drug Administration*


Notes:

“Whether the goal is ensuring the safety of the food supply or speeding the development of new medical treatments, the Food and Drug Administration often depends on its strong relationships with other organizations.

The FDA’s collaborations range from informal work agreements on projects of mutual interest to financial partnerships that support state-of-the-art medical technology. Here’s a look at some of the major partnerships in which the FDA is involved…”

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963