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Healthy Skepticism Library item: 8996

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: report

Nissen, SE
Oral and Written Testimony Before the House Committee on Energy and Commerce Subcommittee on Oversight and Investigations
Washington, DC: US House of Representatives 2007 Feb 13
http://web.archive.org/web/20090326012158/http://energycommerce.house.gov/cmte_mtgs/110-oi-hrg.021207.Nissen-testimony.pdf

Keywords:
FDA ADHD Vioxx muraglitazar


Notes:

“…We face a crisis in public confidence in the FDA following an unprecedented series of revelations about drug and device safety. The American people no longer trust the FDA to protect their health. Unfortunately, patients are increasingly supicious of new therapies and sometimes are reluctant to accept potentially life-saving medications or devices. Decisive legislative action is now essential to improve the safety of drugs and medical devices and restore public confidence in this critically important agency…”

 

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Cases of wilful misrepresentation are a rarity in medical advertising. For every advertisement in which nonexistent doctors are called on to testify or deliberately irrelevant references are bunched up in [fine print], you will find a hundred or more whose greatest offenses are unquestioning enthusiasm and the skill to communicate it.

The best defence the physician can muster against this kind of advertising is a healthy skepticism and a willingness, not always apparent in the past, to do his homework. He must cultivate a flair for spotting the logical loophole, the invalid clinical trial, the unreliable or meaningless testimonial, the unneeded improvement and the unlikely claim. Above all, he must develop greater resistance to the lure of the fashionable and the new.
- Pierre R. Garai (advertising executive) 1963