Healthy Skepticism Library item: 8905

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Popofsky D.
Splitting with tradition
Pm Pharm Manage J 1970 Nov-Dec; 4:11-18

Abstract:

The author predicts that in the future pharmacists will prescribe many now legend products and that the drug industry will promote many now ethical products to the public.

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What these howls of outrage and hurt amount to is that the medical profession is distressed to find its high opinion of itself not shared by writers of [prescription] drug advertising. It would be a great step forward if doctors stopped bemoaning this attack on their professional maturity and began recognizing how thoroughly justified it is.
- Pierre R. Garai (advertising executive) 1963