Healthy Skepticism Library item: 8897

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Adriani J, Perine F.
Are trade names overused: yes and no
Hosp Formul Manage 1970 Jan; 5:12-18

Abstract:

Two articles presenting the pro and con arguments for prescribing drugs by their brand, rather than their generic names, are presented. The exclusive use of generic names would facilitate teaching, and eliminate trade names which are confusing to both the physician and the consumer. The problems of generic and therapeutic nonequivalence can be rectified by standardizing formulations and tightening licensing and manufacturing regulations. USAN (United States Adopted Names) names should be simplified to make generic nomenclature easier. Brand names, on the other hand, are supposed to protect the consumer from inferior products and allow the physician to control the product dispensed. The nonequivalency of various manufacturers’ drugs is thus recognized and allowed for.