Healthy Skepticism Library item: 8893

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Nielsen AC.
Why certain independent pharmacists are very successful
Pharmacy Times 1971 Dec; 37:52-57

Abstract:

The 40 independent drug stores reporting the largest sales increases during 1970 in the national Nielsen drug sample were again interviewed to determine the reasons for their success. Results of the survey indicated that some achieved sales gains of more than 25% over the previous year. Thirty-seven percent of the fastest growing independent pharmacies were located in cities of less than 10,000 people, while only 11% were found in metropolitan areas. Increased prescription sales were attributed to: competitive prices, servicing welfare accounts, remodeling, increased advertising, and provision of nursing home services. Increased stock, remodeling, additional displays, and discount prices were credited for increased cosmetic and beauty aid sales, while many of the same factors as well as advertising created more proprietary drug sales.