Healthy Skepticism Library item: 8890

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Feldmann EG.
Brand name system-an intrusion upon the profession
J Am Pharm Assoc 1971 Jul; 11:376-379, 390

Abstract:

Amending the antisubstitution laws to allow brand name substitution will enable the pharmacist to become the decision maker in product selection. The present trade name system has enabled pharmaceutical industries to shape the pattern of drug use by influencing the prescribing habits of physicians. The pharmacist who has had training to prepare him to select drug products is hampered by industry backed antisubstitution laws. The selection of drugs is on the shoulders of the physician who has had no formal training in the area and who is greatly influenced by industry advertising.

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...to influence multinational corporations effectively, the efforts of governments will have to be complemented by others, notably the many voluntary organisations that have shown they can effectively represent societyâ€™s public-health interestsâ€¦
A small group known as Healthy Skepticism; formerly the Medical Lobby for Appropriate Marketing) has consistently and insistently drawn the attention of producers to promotional malpractice, calling for (and often securing) correction. These organisations [Healthy Skepticism, MÃ©decins Sans FrontiÃ¨res and Health Action International] are small, but they are capable; they bear malice towards no one, and they are inscrutably honest. If industry is indeed persuaded to face up to its social responsibilities in the coming years it may well be because of these associations and others like them.
- Dukes MN. Accountability of the pharmaceutical industry. Lancet. 2002 Nov 23; 360(9346)1682-4.