Healthy Skepticism Library item: 8884

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Keeping the pharmaceutical industry healthy
Pharmaceutical Journal 1972 Sep 23; 209:299-300

Abstract:

A report ““Focus on Pharmaceuticals”, published by the British Chemicals Economic Development Committee, suggests that pharmaceutical companies consider the implications for their corporate strategy of the increasing advantages of size in marketing, research and development and manufacturing. The report predicts that due to the high risks associated with the nature of research and development and the problem of drug safety and obsolescence and the uncertainty of government based action over the pricing, promotion or safety of a particular product, companies may need to consider and implement policies of diversification. The possibility of entering into other health care areas should be considered. A chart showing factors which influence the sales of prescription medicines is included.