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Healthy Skepticism Library item: 8877

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Schicke RK.
The pharmaceutical market and prescription drugs in the Federal Republic of Germany: cross-national comparisons.
Int J Health Serv 1973 Spr; 3:(2):223-36


Abstract:

Comparisons between the Federal Republic of Germany and other nations regarding pharmaceutical markets, prescription drug costs and consumption characteristics are presented. It was found that the pharmaceutical market is both limited by an inherently oligopolistic supply structure and modified by physician prescribing habits. The distribution system shows a tendency to supplier administered prices owing to a noncompetitive retail structure. High drug consumption levels may be partly attributable to higher levels of morbidity and demand for physician services in Germany compared with other countries. International expenditure data may be misleading due to the product price differences found in different nations.

Keywords:
Costs and Cost Analysis Drug Industry* Drug Utilization Economics Fees, Pharmaceutical* Germany, West Health Expenditures Humans Insurance, Health Insurance, Pharmaceutical Services Legislation, Drug Prescriptions, Drug* Professional Practice Quality Control Socioeconomic Factors Substance-Related Disorders

 

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As an advertising man, I can assure you that advertising which does not work does not continue to run. If experience did not show beyond doubt that the great majority of doctors are splendidly responsive to current [prescription drug] advertising, new techniques would be devised in short order. And if, indeed, candor, accuracy, scientific completeness, and a permanent ban on cartoons came to be essential for the successful promotion of [prescription] drugs, advertising would have no choice but to comply.
- Pierre R. Garai (advertising executive) 1963