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Healthy Skepticism Library item: 8863

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

 

Publication type: Journal Article

Hoare RG.
Pharmaceutical company
Postgrad Med J 1974 Feb; 50:85-87


Abstract:

The beneficial effects of trade name prescribing for the pharmaceutical industry are discussed. Trade name prescribing benefits the industry by providing income to support research and development of drugs, and is essential to protect a company during the patent life of a product.

 

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