Healthy Skepticism Library item: 8858

Warning: This library includes all items relevant to health product marketing that we are aware of regardless of quality. Often we do not agree with all or part of the contents.

Publication type: Journal Article

Steiner KC, Garner DD.
Price as a component of prescription drug advertising
Medical Marketing and Media 1974 Dec; 9:15-20

Abstract:

Three hypotheses were tested in an evaluation of cost as a component of drug advertising in 1961 and 1971 in 4 medical journals. There was increased emphasis on the mention of drug costs in journal drug advertising; price advertising was no different in general mass medical journals than in specialty medical journals; and the prevalence of price advertising varied by therapeutic class.